For the launch of DLA Naturals’ new chocolate line, we developed a full set of visual assets to introduce the products with clarity, impact and strong brand consistency. This included poster-style promotional visuals, packaging adaptations and a refined creative direction that aligns with the brand’s identity and product positioning.

Creative Direction

The goal was to elevate the chocolate collection while keeping it accessible and true to the brand’s professional audience. The visuals were designed to communicate premium quality, craftsmanship and technical expertise, without making the brand feel distant or unattainable.

-warm tones and rich cocoa-inspired gradients

-clean product layouts highlighting key information

-illustrations and textures that reinforce origin and quality

-a modern yet welcoming design language

Packaging & Visual Assets

We adapted the packaging to ensure better clarity, stronger shelf appeal and full alignment with the brand philosophy. Each chocolate variant received its own visual treatment that remains cohesive within the broader product range.

-redesigned chocolate packs

-launch posters and marketing visuals

-consistent typography and iconography

-digital assets for website and social use

Purpose of the Project

This work supports DLA Naturals in repositioning their chocolate collection as high-quality couverture designed for chefs and artisans, while maintaining a brand image that feels approachable, modern and trustworthy. The visuals created for this launch serve across catalogs, trade fairs, website pages and social media.