For the launch and expansion of the Dionysus brand, we developed a complete merchandise line used across events, exhibitions, demos, bars and coffee shops. The goal was to create products that not only reflect the brand’s tropical personality but also feel minimal, modern and highly usable. All items were designed to serve both functional and promotional purposes, ensuring strong brand visibility in real-life environments.

Creative Direction

We combined the warm, tropical DNA of Dionysus with a clean and contemporary aesthetic to create merch that people genuinely enjoy using. The designs needed to feel fresh, stylish and aligned with the brand’s playful yet premium identity.

-tote bags with subtle tropical prints

-clean barista aprons designed for events and demos

-neutral-toned caps with the brand’s signature logo

-soft beige and gold palette reflecting a modern tropical mood

Every piece was crafted to be wearable, practical and visually cohesive within the Dionysus universe.

Merch Purpose & Usage

These items are used extensively across multiple brand touchpoints.

-giveaways for clients

-event merchandising

-staff uniforms for demonstrations

-brand visibility in cafés, bars and trade fairs

The intention was to create timeless pieces that reinforce the brand’s presence without feeling overly promotional.

Illustrated Recipe Book

Alongside the merch, we designed a complete recipe book featuring Dionysus’ signature drink recipes. Instead of using photography, we opted for illustrated visuals to create a unique, warm and playful presentation.

-fully illustrated cocktails and beverages

-custom color palette to match the brand

-fun, artistic and easy-to-read layout

The illustrated approach gave the recipe book a memorable and distinctive look, perfectly aligned with the brand’s creative direction.

Purpose of the Project

This collection reinforces the Dionysus identity across both professional and consumer environments, ensuring the brand remains recognizable, approachable and visually consistent. The merch and recipe book play an essential role in connecting the brand with its audience in a practical, stylish and long-lasting way.