Dionysus – Coffee Syrups & Sauces Campaign

Project Overview
This campaign was created to highlight the Dionysus line of syrups and sauces designed specifically for coffees, lattes and specialty beverages. The objective was to produce warm, inviting visuals that appeal directly to coffee shops, baristas and café-style audiences, while showcasing the versatility and premium quality of the products.

Creative Direction
The aesthetic of the campaign blends cozy café tones with modern, bright visuals to create a clean and delicious look. Our goal was to make the drinks feel irresistible and to position Dionysus as the go-to flavor partner for independent cafés and premium beverage outlets.
-soft beige and latte-inspired backgrounds
-clean product hero shots
-lifestyle compositions featuring hands, drinks and natural light
-a warm, morning-inspired atmosphere

Production & Content Types
We produced a variety of visuals that were used across multiple marketing channels.
-staged pour shots featuring syrup being added to lattes
-lifestyle scenes with models’ hands, iced coffees and branded elements
-close-up product displays for cafés and baristas
-creative layouts used for posters and printed materials
-content optimized for social media campaigns, Instagram Reels and exhibitions

Purpose of the Project
This campaign helped strengthen Dionysus’ position in the café segment by offering polished, high-quality content tailored to baristas and drink creators. The visuals were used extensively across social media, advertising and event displays, and the campaign performed exceptionally well in terms of engagement and brand visibility.