Dionysus – Merch Design & Lifestyle Application

Project Overview
This project highlights a selection of branded merchandise created for Dionysus, designed to extend the brand’s tropical identity into real-world experiences. The merch serves multiple purposes, including event giveaways, photoshoot props, promotional activities and lifestyle content.

Creative Direction
The designs carry the core elements of the Dionysus visual universe: vibrant fruit illustrations, tropical birds, warm sunset tones and a clean, modern brand layout. The goal was to create pieces that are both visually striking and genuinely enjoyable to use.
-bright, tropical patterns inspired by the Philippines
-illustrated elements that match the packaging identity
-clean logo placement for strong brand recognition
-fun, summery color palette for an uplifting mood

Merch Items Featured
The items showcased here are part of a larger branded collection.
-custom surfboard with Dionysus artwork
-branded beach towel featuring signature illustrations

Each piece is designed to fit seamlessly into the brand’s lifestyle storytelling, reinforcing a summery, warm and joyful feeling.

Purpose of the Project
This merch collection allows Dionysus to strengthen its presence at events, enhance its visual storytelling during content production and offer memorable items that consumers and partners enjoy. The pieces are not only functional but also contribute to the overall tropical, youthful and inviting spirit of the brand.