Creative Direction
The designs carry the core elements of the Dionysus visual universe: vibrant fruit illustrations, tropical birds, warm sunset tones and a clean, modern brand layout. The goal was to create pieces that are both visually striking and genuinely enjoyable to use.
-bright, tropical patterns inspired by the Philippines
-illustrated elements that match the packaging identity
-clean logo placement for strong brand recognition
-fun, summery color palette for an uplifting mood

Merch Items Featured
The items showcased here are part of a larger branded collection.
-custom surfboard with Dionysus artwork
-branded beach towel featuring signature illustrations

Each piece is designed to fit seamlessly into the brand’s lifestyle storytelling, reinforcing a summery, warm and joyful feeling.

Purpose of the Project
This merch collection allows Dionysus to strengthen its presence at events, enhance its visual storytelling during content production and offer memorable items that consumers and partners enjoy. The pieces are not only functional but also contribute to the overall tropical, youthful and inviting spirit of the brand.

For the launch and expansion of the Dionysus brand, we developed a complete merchandise line used across events, exhibitions, demos, bars and coffee shops. The goal was to create products that not only reflect the brand’s tropical personality but also feel minimal, modern and highly usable. All items were designed to serve both functional and promotional purposes, ensuring strong brand visibility in real-life environments.

Creative Direction

We combined the warm, tropical DNA of Dionysus with a clean and contemporary aesthetic to create merch that people genuinely enjoy using. The designs needed to feel fresh, stylish and aligned with the brand’s playful yet premium identity.

-tote bags with subtle tropical prints

-clean barista aprons designed for events and demos

-neutral-toned caps with the brand’s signature logo

-soft beige and gold palette reflecting a modern tropical mood

Every piece was crafted to be wearable, practical and visually cohesive within the Dionysus universe.

Merch Purpose & Usage

These items are used extensively across multiple brand touchpoints.

-giveaways for clients

-event merchandising

-staff uniforms for demonstrations

-brand visibility in cafés, bars and trade fairs

The intention was to create timeless pieces that reinforce the brand’s presence without feeling overly promotional.

Illustrated Recipe Book

Alongside the merch, we designed a complete recipe book featuring Dionysus’ signature drink recipes. Instead of using photography, we opted for illustrated visuals to create a unique, warm and playful presentation.

-fully illustrated cocktails and beverages

-custom color palette to match the brand

-fun, artistic and easy-to-read layout

The illustrated approach gave the recipe book a memorable and distinctive look, perfectly aligned with the brand’s creative direction.

Purpose of the Project

This collection reinforces the Dionysus identity across both professional and consumer environments, ensuring the brand remains recognizable, approachable and visually consistent. The merch and recipe book play an essential role in connecting the brand with its audience in a practical, stylish and long-lasting way.

For the launch of DLA Naturals’ new chocolate line, we developed a full set of visual assets to introduce the products with clarity, impact and strong brand consistency. This included poster-style promotional visuals, packaging adaptations and a refined creative direction that aligns with the brand’s identity and product positioning.

Creative Direction

The goal was to elevate the chocolate collection while keeping it accessible and true to the brand’s professional audience. The visuals were designed to communicate premium quality, craftsmanship and technical expertise, without making the brand feel distant or unattainable.

-warm tones and rich cocoa-inspired gradients

-clean product layouts highlighting key information

-illustrations and textures that reinforce origin and quality

-a modern yet welcoming design language

Packaging & Visual Assets

We adapted the packaging to ensure better clarity, stronger shelf appeal and full alignment with the brand philosophy. Each chocolate variant received its own visual treatment that remains cohesive within the broader product range.

-redesigned chocolate packs

-launch posters and marketing visuals

-consistent typography and iconography

-digital assets for website and social use

Purpose of the Project

This work supports DLA Naturals in repositioning their chocolate collection as high-quality couverture designed for chefs and artisans, while maintaining a brand image that feels approachable, modern and trustworthy. The visuals created for this launch serve across catalogs, trade fairs, website pages and social media.

Miss Gazelle is a Shopify-based e-commerce brand specializing in winter stockings and warm essentials. The brand experienced strong sales momentum thanks to a clear identity, strategic branding and a cohesive visual presentation. Our role covered the full creative direction, from brand development to packaging and content.

Brand Identity & Creative Direction

We built the Miss Gazelle identity around softness, femininity and comfort, while giving it a modern, elegant twist. The aesthetic needed to feel warm and inviting, appealing directly to women looking for stylish yet practical winter essentials.

-color palette reflecting softness and warmth

-clean, elegant logo with subtle star accents

-packaging designed for a premium unboxing experience

Packaging Design

The packaging shown in this project is part of the complete brand system we created. It was designed to feel feminine, delicate and memorable, with soft tones and a cohesive visual language that stands out in the competitive e-commerce market.

What We Delivered

Beyond branding and packaging, we also produced visual assets for the store and social media to ensure consistency across all touchpoints.

-brand identity and logo design

-custom packaging

-creative direction for product visuals

-social media and content production

-Shopify presentation and brand positioning

Purpose of the Project

This brand is a strong example of how thoughtful design and cohesive visuals can elevate an e-commerce business and contribute to successful product performance. Miss Gazelle achieved impressive results thanks to a clear identity and strong branding foundation.

MATCH is a full creative concept built around a simple idea: making matcha fun, accessible and visually irresistible. The goal was to reimagine how matcha can be presented in modern retail, turning it into a cool, groovy and playful experience instead of the usual minimalistic “zen” aesthetic.

This project was created as a creative exploration, blending branding, packaging, retail design and lifestyle identity into a single cohesive universe.

Creative Direction

The MATCH world is intentionally bold, colorful, nostalgic and groovy, with inspirations taken from retro bubble lettering, 70s tones and feel-good vintage character. Everything about the brand is designed to feel happy, vibrant and memorable.

Packaging & Product Vision

We developed a complete set of conceptual products to show how MATCH would live in the real world.

-matcha cans that are loud, bright and instantly eye-catching

-takeaway cups with a matching cardboard carry-holder

-reusable bottles in several color variations, reflecting the brand palette

All items share the same groovy typography, rounded shapes and contrasting pastel-meets-neon tones, making the identity instantly recognizable.

Brand Universe & Café Concept

MATCH also includes a complete café concept, imagined as a cozy and modern space entirely built around the brand’s playful energy. The interior uses citrus greens, pastel pinks, retro curves and matte textures to create a warm and Instagrammable environment. The space feels like stepping into a 70s-inspired matcha world, but reimagined in a fresh and contemporary way.

Purpose of the Project

This project demonstrates how a simple beverage idea can be transformed into a full lifestyle brand through strong visual storytelling and creative direction. MATCH shows that matcha doesn’t have to be minimal and traditional; it can be bold, groovy and unapologetically fun.

GRND HOUSE is an upcoming elite fitness brand built around high performance, grit and a bold athletic identity. Although the brand has not officially launched yet, the concept and design direction have already been fully developed and protected. This portfolio entry showcases the initial apparel line created for the brand — and does not reveal operational details to ensure originality remains secure.

Creative Direction

For the GRND HOUSE apparel collection, we explored a world built on grittiness, raw energy, and street-culture attitude. The goal was to create pieces that feel powerful, iconic and instantly recognizable, blending the aesthetics of:

• Classic old-school gym culture

• Modern streetwear

• Luxury athletic branding

• Dark, high-contrast, “underground” visual identity

The clothing needed to express the brand’s core message: strength, intensity, and an unapologetic training mindset.

Design & Production

Every piece in this collection was developed using a mix of AI-powered concept design, manual retouching, and graphic work from our creative team. This hybrid method allowed us to quickly prototype strong visual ideas while maintaining complete artistic control.

The collection includes:

– Oversized tees

– Training tops

– Branded accessories

– Editorial-style athlete visuals

– Gym lifestyle assets

Each item was designed to work both inside and outside of the gym — the kind of statement pieces people want to wear casually because they look cool, tough, and premium.

Brand Storytelling

GRND HOUSE is not just a gym — it is a movement built around resilience, discipline, and a gritty “no excuses” mentality.

The apparel reflects this philosophy through:

– Bold typography

– Strong monochrome contrasts

– Dust, grit and texture overlays

– Visual storytelling inspired by fight culture and old-school bodybuilding

Every asset is built to feel alive, intense and memorable.

Purpose of This Project

This clothing collection was created as part of the brand’s upcoming launch to:

-Establish the visual universe of GRND HOUSE

-Test audience reaction to the streetwear direction

– Build early brand desirability

– Create a foundation for the future merchandise line

The result is a cohesive, dark, hype-driven aesthetic that perfectly matches the brand’s identity and market positioning.