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	<title>Branding &#8211; Salt Marketing Agency</title>
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	<title>Branding &#8211; Salt Marketing Agency</title>
	<link>https://saltmarketing.lu</link>
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	<item>
		<title>Dionysus &#8211; Summer Brand Launch Campaign</title>
		<link>https://saltmarketing.lu/portfolio-item/dionysus-summer-drinks-campaign/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Thu, 29 May 2025 15:46:46 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=7070</guid>

					<description><![CDATA[Project Overview For the launch of Dionysus, a premium Filipino brand specializing in flavored syrups and fruit purées for professionals, we created a vibrant and immersive visual universe that reflects the brand’s tropical roots and bold personality. Dionysus products are designed for cafés, cocktail bars, hotels and beverage artisans — and our creative direction needed [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="p1"><strong><span class="s1">Project Overview</span></strong></p>
<p class="p1"><span class="s2">For the launch of </span><span class="s1">Dionysus</span><span class="s2">, a premium Filipino brand specializing in flavored syrups and fruit purées for professionals, we created a vibrant and immersive visual universe that reflects the brand’s tropical roots and bold personality. Dionysus products are designed for cafés, cocktail bars, hotels and beverage artisans — and our creative direction needed to express that versatility through color, lifestyle, and storytelling.</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s1">Creative Concept</span></strong></p>
<p class="p1"><span class="s2">The campaign was built around the idea of </span><span class="s1">“Taste the Tropics”</span><span class="s2"> — a playful, sun-kissed identity inspired by the Philippines’ natural beauty and vibrant culture.</span></p>
<p class="p1"><span class="s2">We developed moodboards, art direction and full shoot planning, including:</span></p>
<p class="p1"><span class="s1">-Tropical picnic setups</span></p>
<p><span class="s1">-Beach lifestyle moments</span></p>
<p class="p1"><span class="s1">-Refreshing summer energy</span></p>
<p class="p1"><span class="s1">-Bright, nostalgic tones inspired by Filipino summers</span></p>
<p class="p1"><span class="s1">-Props fully designed to match the brand aesthetic</span><span class="s2"> (custom fans, baskets, cloth elements, branded materials)</span></p>
<p class="p1"><span class="s2">Our goal was to create a world where every visual feels warm, joyful and inviting — the same feeling you get when tasting Dionysus’ flavors.</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s1">Production &amp; Models</span></strong></p>
<p class="p1"><span class="s2">We worked with a diverse cast of models to reflect a global yet distinctly tropical brand.</span></p>
<p class="p1"><span class="s2">The shoot was executed across multiple locations (beach, grass fields, lifestyle setups) to showcase the product’s versatility: cocktails, mocktails, iced teas, coffees, smoothies and more.</span></p>
<p class="p1"><span class="s1">Brand Assets &amp; Packaging</span></p>
<p class="p1"><span class="s2">Beyond the shoot, we also developed:</span></p>
<p class="p1"><span class="s1">-The </span><span class="s2">complete product packaging design</span></p>
<p class="p1"><span class="s1">-Bottle layout and flavor system</span></p>
<p class="p1"><span class="s1">-Brand visual identity</span></p>
<p class="p1"><span class="s1">-Event posters and promotional materials</span></p>
<p class="p1"><span class="s1">-Digital assets for launch and trade fairs</span></p>
<p class="p1"><span class="s2">All visuals were created to support the brand’s entry into the international market while staying true to its Filipino heritage.</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s1">Purpose &amp; Impact</span></strong></p>
<p class="p1"><span class="s2">This campaign was the foundation of Dionysus’ brand image — a strategic mix of lifestyle photography, product storytelling and cultural inspiration.</span></p>
<p class="p1"><span class="s2">It has been used for:</span></p>
<p class="p1"><span class="s1">-International Trade events </span></p>
<p class="p1"><span class="s1">-Social media campaigns</span></p>
<p class="p1"><span class="s1">-POS materials</span></p>
<p class="p1"><span class="s1">-Website and e-commerce content</span></p>
<p class="p1"><span class="s1">-Distributor presentations</span></p>
<p class="p1"><span class="s2">The final result is a </span><span class="s1">fresh, modern and instantly recognizable tropical brand universe</span><span class="s2">.</span></p>
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		<item>
		<title>Dionysus – Nightlife &#038; Cocktail Campaign</title>
		<link>https://saltmarketing.lu/portfolio-item/dionysus-new-years-eve-campaign/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Thu, 29 May 2025 15:43:41 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=7067</guid>

					<description><![CDATA[Project OverviewThis campaign explores a different side of the Dionysus brand — its connection to nightlife, cocktails and fun social gatherings. The objective was to show how Dionysus syrups and mixes can elevate alcoholic beverages and become a staple in party settings, bars and late-night environments. The visuals highlight a more vibrant, energetic and playful [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-start="203" data-end="602"><strong data-start="203" data-end="223">Project Overview</strong><br data-start="223" data-end="226" />This campaign explores a different side of the Dionysus brand — its connection to nightlife, cocktails and fun social gatherings. The objective was to show how Dionysus syrups and mixes can elevate alcoholic beverages and become a staple in party settings, bars and late-night environments. The visuals highlight a more vibrant, energetic and playful personality of the brand.</p>
<p data-start="604" data-end="1100"><strong data-start="604" data-end="626">Creative Direction</strong><br data-start="626" data-end="629" />We built the campaign around the essence of Filipino nightlife: fun, chaotic, social, warm and a little bit wild. The aesthetic is intentionally lively and slightly imperfect, reflecting real nights out with friends.<br data-start="845" data-end="848" />-blurry flash photography for an authentic party feel<br data-start="901" data-end="904" />-bright outfits, metallic textures and movement for added energy<br data-start="968" data-end="971" />-a warm, crowded, celebratory atmosphere<br data-start="1011" data-end="1014" />-local Filipino elements such as a traditional Mahjong setup to honor cultural roots</p>
<p data-start="1102" data-end="1192">The result is a visual identity that feels spontaneous, youthful and unapologetically fun.</p>
<p data-start="1194" data-end="1565"><strong data-start="1194" data-end="1224">Production &amp; Content Types</strong><br data-start="1224" data-end="1227" />We produced a mix of lifestyle and cocktail-focused content to cover the full spectrum of the nightlife vibe.<br data-start="1336" data-end="1339" />-groups of friends enjoying cocktails and shots<br data-start="1386" data-end="1389" />-action shots of pouring and mixing drinks<br data-start="1431" data-end="1434" />-cocktail tables styled with Mahjong tiles and Dionysus bottles<br data-start="1497" data-end="1500" />-flash-lit scenes that capture the spirit of a real party night</p>
<p data-start="1567" data-end="1704">Every shot reinforces how versatile Dionysus products are when used in alcoholic beverages, from mixed cocktails to playful party drinks.</p>
<p data-start="1706" data-end="2011"><strong data-start="1706" data-end="1732">Purpose of the Project</strong><br data-start="1732" data-end="1735" />This campaign taps into a new demographic for the brand — young adults, nightlife crowds and bar culture. It broadens the Dionysus universe beyond cafés and tropical daytime shoots, positioning the brand as a fun, dynamic companion for both daytime and late-night experiences.</p>
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		<title>Dionysus – Coffee Syrups &#038; Sauces Campaign</title>
		<link>https://saltmarketing.lu/portfolio-item/dionysus-coffee-campaign/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Thu, 29 May 2025 15:41:41 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=7068</guid>

					<description><![CDATA[Project OverviewThis campaign was created to highlight the Dionysus line of syrups and sauces designed specifically for coffees, lattes and specialty beverages. The objective was to produce warm, inviting visuals that appeal directly to coffee shops, baristas and café-style audiences, while showcasing the versatility and premium quality of the products. Creative DirectionThe aesthetic of the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-start="197" data-end="559"><strong data-start="197" data-end="217">Project Overview</strong><br data-start="217" data-end="220" />This campaign was created to highlight the Dionysus line of syrups and sauces designed specifically for coffees, lattes and specialty beverages. The objective was to produce warm, inviting visuals that appeal directly to coffee shops, baristas and café-style audiences, while showcasing the versatility and premium quality of the products.</p>
<p data-start="561" data-end="1041"><strong data-start="561" data-end="583">Creative Direction</strong><br data-start="583" data-end="586" />The aesthetic of the campaign blends cozy café tones with modern, bright visuals to create a clean and delicious look. Our goal was to make the drinks feel irresistible and to position Dionysus as the go-to flavor partner for independent cafés and premium beverage outlets.<br data-start="859" data-end="862" />-soft beige and latte-inspired backgrounds<br data-start="904" data-end="907" />-clean product hero shots<br data-start="932" data-end="935" />-lifestyle compositions featuring hands, drinks and natural light<br data-start="1000" data-end="1003" />-a warm, morning-inspired atmosphere</p>
<p data-start="1043" data-end="1486"><strong data-start="1043" data-end="1073">Production &amp; Content Types</strong><br data-start="1073" data-end="1076" />We produced a variety of visuals that were used across multiple marketing channels.<br data-start="1159" data-end="1162" />-staged pour shots featuring syrup being added to lattes<br data-start="1218" data-end="1221" />-lifestyle scenes with models’ hands, iced coffees and branded elements<br data-start="1292" data-end="1295" />-close-up product displays for cafés and baristas<br data-start="1344" data-end="1347" />-creative layouts used for posters and printed materials<br data-start="1403" data-end="1406" data-is-only-node="" />-content optimized for social media campaigns, Instagram Reels and exhibitions</p>
<p data-start="1488" data-end="1849"><strong data-start="1488" data-end="1514">Purpose of the Project</strong><br data-start="1514" data-end="1517" />This campaign helped strengthen Dionysus’ position in the café segment by offering polished, high-quality content tailored to baristas and drink creators. The visuals were used extensively across social media, advertising and event displays, and the campaign performed exceptionally well in terms of engagement and brand visibility.</p>
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		<title>GRND HOUSE – Full Branding, Identity &#038; Concept</title>
		<link>https://saltmarketing.lu/portfolio-item/grnd-house-branding/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Thu, 29 May 2025 14:13:52 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=7063</guid>

					<description><![CDATA[Project OverviewThis project showcases the complete brand development work for GRND HOUSE, an elite, performance-driven fitness concept. Our role was to build the entire brand foundation from scratch — from naming direction and taglines to logo design, brand DNA, visual universe and environmental concept mock-ups of the future gym interior and exterior. Brand DNA &#38; [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-start="209" data-end="571"><strong data-start="209" data-end="229">Project Overview</strong><br data-start="229" data-end="232" />This project showcases the complete brand development work for GRND HOUSE, an elite, performance-driven fitness concept. Our role was to build the entire brand foundation from scratch — from naming direction and taglines to logo design, brand DNA, visual universe and environmental concept mock-ups of the future gym interior and exterior.</p>
<p data-start="573" data-end="1160"><strong data-start="573" data-end="607">Brand DNA &amp; Creative Direction</strong><br data-start="607" data-end="610" />GRND HOUSE is built on a gritty, intense, urban athletic identity. The brand is designed for a specific audience: individuals who take discipline seriously and train with purpose. The positioning blends exclusivity with raw motivation, creating a world that feels powerful, edgy and aspirational.<br data-start="906" data-end="909" />-high-contrast black and white color palette<br data-start="953" data-end="956" />-athletic, bold typography<br data-start="982" data-end="985" />-street-inspired textures and a gritty visual mood<br data-start="1035" data-end="1038" />-taglines built around intensity, community and discipline<br data-start="1096" data-end="1099" />-a tone of voice that is confident, direct and unapologetic</p>
<p data-start="1162" data-end="1327">The brand’s emotional core is built around the “grind” — the daily effort, resilience and high-performance standards that athletes and serious clients identify with.</p>
<p data-start="1329" data-end="1688"><strong data-start="1329" data-end="1365">Logo, Taglines &amp; Identity System</strong><br data-start="1365" data-end="1368" />We created the complete identity system, including logo variations, badges and typography rules.<br data-start="1464" data-end="1467" />-clean, strong logomark representing resilience<br data-start="1514" data-end="1517" />-round badge versions for apparel, signage and digital use<br data-start="1575" data-end="1578" />-taglines such as “A Club for the Chosen” and “Welcome to the GRND” that reinforce exclusivity and community</p>
<p data-start="1690" data-end="2091"><strong data-start="1690" data-end="1735">Environmental Concept &amp; Location Mock-Ups</strong><br data-start="1735" data-end="1738" />To bring the brand to life, we designed the vision for the ideal GRND HOUSE facility.<br data-start="1823" data-end="1826" />-exterior mock-ups featuring a bold, minimal black façade<br data-start="1883" data-end="1886" />-interior layouts with dark tones, LED ceiling grids and high-performance zones<br data-start="1965" data-end="1968" />-basketball area with branded flooring and wall graphics<br data-start="2024" data-end="2027" />-visual touches that merge luxury with underground gym culture</p>
<p data-start="2093" data-end="2237">These mock-ups help visualize how the brand identity translates into a real-world environment — from signage to wall prints to overall ambiance.</p>
<p data-start="2239" data-end="2594"><strong data-start="2239" data-end="2265">Purpose of the Project</strong><br data-start="2265" data-end="2268" />This project forms the full foundation of GRND HOUSE as a premium athletic brand. It defines not only the visual look and messaging, but also the deeper personality and culture that clients will connect to. The result is a strong, cohesive identity ready for scaling into merchandise, content, locations and future franchises.</p>
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		<item>
		<title>Dionysus – Beach Booth Concept</title>
		<link>https://saltmarketing.lu/portfolio-item/dionysus-booths/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Thu, 29 May 2025 11:06:21 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=6808</guid>

					<description><![CDATA[Project OverviewFor Dionysus, we developed a complete booth concept inspired by the brand’s tropical, sunny and vibrant identity. This project included a full 3D mock-up of the booth used for exhibitions, outdoor events, brand activations and product demonstrations. The goal was to create an immersive visual world that seamlessly extends the brand’s DNA into a [&#8230;]]]></description>
										<content:encoded><![CDATA[<p data-start="227" data-end="617"><strong data-start="227" data-end="247">Project Overview</strong><br data-start="247" data-end="250" />For Dionysus, we developed a complete booth concept inspired by the brand’s tropical, sunny and vibrant identity. This project included a full 3D mock-up of the booth used for exhibitions, outdoor events, brand activations and product demonstrations. The goal was to create an immersive visual world that seamlessly extends the brand’s DNA into a physical experience.</p>
<p data-start="619" data-end="1010"><strong data-start="619" data-end="641">Creative Direction</strong><br data-start="641" data-end="644" />The entire setup was built around a warm, beach-inspired aesthetic that echoes the energy of the brand’s packaging and lifestyle visuals.<br data-start="781" data-end="784" />-natural textures like wood, rattan and straw<br data-start="829" data-end="832" />-beachfront layout with palm trees and sun elements<br data-start="883" data-end="886" />-colorful surfboard graphics reflecting the fruit-forward branding<br data-start="952" data-end="955" />-clean white bar structure for a fresh, tropical look</p>
<p data-start="1012" data-end="1151">The intention was to make the booth feel fun, refreshing and instantly recognizable from afar — a physical extension of the Dionysus world.</p>
<p data-start="1153" data-end="1497"><strong data-start="1153" data-end="1178">Merch &amp; Branded Items</strong><br data-start="1178" data-end="1181" />Alongside the booth, we created a full suite of custom merch to enhance visibility and strengthen the brand experience.<br data-start="1300" data-end="1303" />-branded surfboards<br data-start="1322" data-end="1325" />-branded parasols and beach umbrellas<br data-start="1362" data-end="1365" />-beach chairs with Dionysus patterns<br data-start="1401" data-end="1404" />-custom beach towels<br data-start="1424" data-end="1427" />-branded caps and sun fans<br data-start="1453" data-end="1456" />-small decor elements for event styling</p>
<p data-start="1499" data-end="1638">Each element was designed to match the color palette, illustration style and tropical personality seen across the Dionysus packaging range.</p>
<p data-start="1640" data-end="1975"><strong data-start="1640" data-end="1670">Execution &amp; Real-World Use</strong><br data-start="1670" data-end="1673" />The booth was conceptualized through detailed mock-ups and used for real exhibitions, outdoor markets and promotional events. It creates a cohesive environment that attracts attention, invites interaction and provides the perfect backdrop for product sampling, content creation and customer engagement.</p>
<p data-start="1977" data-end="2267"><strong data-start="1977" data-end="2003">Purpose of the Project</strong><br data-start="2003" data-end="2006" />This project demonstrates how a strong brand identity can be translated into a complete physical experience. The Dionysus booth and merch collection provide a fun, memorable and immersive way for customers to connect with the brand across multiple environments.</p>
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		<item>
		<title>Business Card Designs – Branding Essentials</title>
		<link>https://saltmarketing.lu/portfolio-item/business-cards/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Mon, 26 May 2025 04:58:37 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=6773</guid>

					<description><![CDATA[Project Overview As part of our branding services, we design customized business cards that fully capture the identity and personality of each client. A business card is often the very first physical impression of a brand, and our goal is to ensure that this moment is memorable, intentional and aligned with the brand’s DNA. Creative [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="p1"><b>Project Overview</b><b></b></p>
<p class="p1">As part of our branding services, we design customized business cards that fully capture the identity and personality of each client. A business card is often the very first physical impression of a brand, and our goal is to ensure that this moment is memorable, intentional and aligned with the brand’s DNA.</p>
<p class="p1"><b>Creative Approach</b><b></b></p>
<p class="p1">Our designs focus on translating the brand’s character into a format that is small in size but strong in impact. This includes choosing the right typography, colors, layout, textures and finishes to express the essence of the brand. Every card is crafted to feel unique, modern and instantly recognizable.</p>
<p class="p1">-minimal and sleek cards for premium brands</p>
<p class="p1">-bold and colorful layouts for energetic identities</p>
<p class="p1">-playful concepts for creative or unconventional brands</p>
<p class="p1">-refined textures and finishes for luxury positioning</p>
<p class="p1"><b>What We Deliver</b><b></b></p>
<p class="p1">Each business card project includes a complete visual concept, ready-to-print files and optional print coordination, depending on the client’s needs. We work closely with clients to create a card that not only looks good, but also communicates who they are in one simple moment.</p>
<p class="p1"><b>Purpose of the Project</b><b></b></p>
<p class="p1">This portfolio entry showcases the diversity of business card styles we create, from minimalist to bold, demonstrating how a small format can become a powerful branding tool. We ensure that every card leaves a lasting impression — one that people remember long after the first exchange.</p>
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		<title>DLA Naturals – Premium Product Photography</title>
		<link>https://saltmarketing.lu/portfolio-item/dla-naturals-branding/</link>
		
		<dc:creator><![CDATA[fanny_ladriere]]></dc:creator>
		<pubDate>Mon, 26 May 2025 04:48:59 +0000</pubDate>
				<guid isPermaLink="false">https://saltmarketing.lu/?post_type=portfolio-item&#038;p=6787</guid>

					<description><![CDATA[Project Overview This photography project was created for DLA Naturals, an international brand known for producing high-quality fruit preparations, fillings and chocolate ingredients for professional chefs and artisans. The objective was to showcase the brand through refined, elevated and visually striking dessert applications that highlight the purity and craftsmanship behind each product. &#160; Creative Direction [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="p1"><strong><span class="s2">Project Overview</span></strong></p>
<p class="p1"><span class="s1">This photography project was created for DLA Naturals, an international brand known for producing high-quality fruit preparations, fillings and chocolate ingredients for professional chefs and artisans. The objective was to showcase the brand through refined, elevated and visually striking dessert applications that highlight the purity and craftsmanship behind each product.</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s2">Creative Direction</span></strong></p>
<p class="p1"><span class="s1">The visual style was intentionally clean, minimal and high-end, allowing the ingredients to take center stage. The aim was to reflect the brand’s technical excellence and premium positioning while inspiring chefs with modern dessert concepts.</span></p>
<p class="p1"><span class="s1">We explored a variety of formats that demonstrate the versatility of DLA Naturals products.</span></p>
<p class="p1"><span class="s1">-classic and contemporary pastries</span></p>
<p class="p1"><span class="s1">-laminated dough desserts</span></p>
<p class="p1"><span class="s1">-refined chocolate bonbons</span></p>
<p class="p1"><span class="s1">-layered, plated creations</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s2">Execution</span></strong></p>
<p class="p1"><span class="s1">All images were styled to feel natural yet luxurious, with controlled lighting, soft shadows and a focus on texture and detail. Each shot was designed to communicate precision, quality and trust — values that define DLA Naturals as a leader in the professional dessert industry.</span></p>
<p>&nbsp;</p>
<p class="p1"><strong><span class="s2">Purpose of the Project</span></strong></p>
<p class="p1"><span class="s1">This series serves as visual content for the brand’s marketing materials, including catalogs, trade shows, website pages and social media campaigns. The result is a cohesive set of images that elevate the brand and reinforce its reputation for excellence.</span></p>
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