Dionysus – Summer Brand Launch Campaign

Project Overview

For the launch of Dionysus, a premium Filipino brand specializing in flavored syrups and fruit purées for professionals, we created a vibrant and immersive visual universe that reflects the brand’s tropical roots and bold personality. Dionysus products are designed for cafés, cocktail bars, hotels and beverage artisans — and our creative direction needed to express that versatility through color, lifestyle, and storytelling.

Creative Concept

The campaign was built around the idea of “Taste the Tropics” — a playful, sun-kissed identity inspired by the Philippines’ natural beauty and vibrant culture.

We developed moodboards, art direction and full shoot planning, including:

-Tropical picnic setups

-Beach lifestyle moments

-Refreshing summer energy

-Bright, nostalgic tones inspired by Filipino summers

-Props fully designed to match the brand aesthetic (custom fans, baskets, cloth elements, branded materials)

Our goal was to create a world where every visual feels warm, joyful and inviting — the same feeling you get when tasting Dionysus’ flavors.

Production & Models

We worked with a diverse cast of models to reflect a global yet distinctly tropical brand.

The shoot was executed across multiple locations (beach, grass fields, lifestyle setups) to showcase the product’s versatility: cocktails, mocktails, iced teas, coffees, smoothies and more.

Brand Assets & Packaging

Beyond the shoot, we also developed:

-The complete product packaging design

-Bottle layout and flavor system

-Brand visual identity

-Event posters and promotional materials

-Digital assets for launch and trade fairs

All visuals were created to support the brand’s entry into the international market while staying true to its Filipino heritage.

Purpose & Impact

This campaign was the foundation of Dionysus’ brand image — a strategic mix of lifestyle photography, product storytelling and cultural inspiration.

It has been used for:

-International Trade events 

-Social media campaigns

-POS materials

-Website and e-commerce content

-Distributor presentations

The final result is a fresh, modern and instantly recognizable tropical brand universe.