Miss Gazelle – Branding, Packaging & E-Commerce Creative Direction

Project Overview

Miss Gazelle is a Shopify-based e-commerce brand specializing in winter stockings and warm essentials. The brand experienced strong sales momentum thanks to a clear identity, strategic branding and a cohesive visual presentation. Our role covered the full creative direction, from brand development to packaging and content.

Brand Identity & Creative Direction

We built the Miss Gazelle identity around softness, femininity and comfort, while giving it a modern, elegant twist. The aesthetic needed to feel warm and inviting, appealing directly to women looking for stylish yet practical winter essentials.

-color palette reflecting softness and warmth

-clean, elegant logo with subtle star accents

-packaging designed for a premium unboxing experience

Packaging Design

The packaging shown in this project is part of the complete brand system we created. It was designed to feel feminine, delicate and memorable, with soft tones and a cohesive visual language that stands out in the competitive e-commerce market.

What We Delivered

Beyond branding and packaging, we also produced visual assets for the store and social media to ensure consistency across all touchpoints.

-brand identity and logo design

-custom packaging

-creative direction for product visuals

-social media and content production

-Shopify presentation and brand positioning

Purpose of the Project

This brand is a strong example of how thoughtful design and cohesive visuals can elevate an e-commerce business and contribute to successful product performance. Miss Gazelle achieved impressive results thanks to a clear identity and strong branding foundation.