ProBody – Social Media Content

Project Overview

ProBody is an elite personal training facility based in Luxembourg, known for its high-performance coaching, athletic culture and premium training environment. For this project, we managed the creation of their full social media content ecosystem, building a cohesive visual identity that reflects their brand DNA and their unique position in the fitness market.

Creative Direction

The goal was to translate the ProBody experience into dynamic, energetic and professional content that resonates with athletes, clients and fitness enthusiasts. We developed a consistent look and feel based on the gym’s signature blue lighting, clean lines and strength-focused atmosphere. The visual identity had to communicate intensity, expertise and authenticity.

Content Production

We produced a wide variety of content formats to showcase the different aspects of the brand.

-training session footage

-high-performance athlete shots

-commercial-style promotional videos

-lifestyle photography inside the gym

-coach interviews and educational clips

-Instagram Reels and short-form content

-visual storytelling using the ProBody brand elements

All content was planned, filmed, edited and optimized for social platforms to maximize engagement and brand visibility.

Purpose of the Project

This content serves as the foundation of ProBody’s digital presence, helping the brand grow online, attract new clients and reinforce its elite reputation. Every piece of content aims to reflect the intensity, professionalism and community atmosphere that define ProBody.

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Instagram: https://www.instagram.com/probodyluxembourg/